DATABASES

Glocal Connections > Databases > JAPAN: TV Viewing Database

JAPAN: TV Viewing Database

Glocal Connections
JAPAN: TV Viewing Database

The TV Viewing Database offers comprehensive data on television viewing habits, collected and analyzed with precision by the data service provider. By obtaining user consent (opt-in), detailed viewing logs are collected that can be utilized in B2B business applications. This database provides fundamental profile information such as gender and age, making it a valuable asset for marketing and advertising strategies.

COUNTRY

 Japan（47 prefectures）

REGIONS

 Hokkaido / Aomori / Iwate / Miyagi / Akita / Yamagata / Fukushima / Ibaraki / Tochigi / Gunma / Saitama / Chiba / Tokyo / Kanagawa / Niigata / Toyama / Ishikawa / Fukui / Yamanashi / Nagano / Gifu / Shizuoka / Aichi / Mie / Shiga / Kyoto / Osaka / Hyogo / Nara / Wakayama / Tottori / Shimane / Okayama / Hiroshima / Yamaguchi / Tokushima / Kagawa / Ehime / Kochi / Fukuoka / Saga / Nagasaki / Kumamoto / Oita / Miyazaki / Kagoshima / Okinawa

DATA TYPE

 TV Viewing Database

QUANTITY

 Approx. 3.56 million (as of June 2024)

UPDATE FREQUENCY

 Daily update

KEY FEATURES
  • Wide Range of Data Collection:
    The data service provider gathers data from terrestrial digital broadcasting, satellite broadcasting, internet streaming services (YouTube/group-specific), recorded playback (external HDD available/HDMI connected devices unavailable), external input devices and more.
  • Diverse Data Points:
    The database includes viewing logs, power on/off status, external input device usage, program reservation status (external HDD available/HDMI connected devices unavailable) and more.
  • Viewer Profile Attributes:
    Detailed viewer profile attributes are collected such as gender, age, family or individual use, television price range, screen size, internet video usage trends, and program viewing tendencies.

USAGE EXAMPLES
  • Optimizing Ad Distribution:
    Utilize second-by-second viewing data to maximize the effectiveness of ad distribution.
  • Regional Viewing Analysis:
    Leverage detailed regional viewing data for area-specific marketing and program proposals.
  • Media Planning:
    Develop effective media plans based on high-precision viewing data.

DATA PROVISION METHODS
  • Report Delivery:
    Delivery of viewing data in report format according to customer requirements.
  • Online Dashboard:
    A dashboard service for visualizing viewing data, supporting intuitive data analysis.

DATA COLLECTION RELIABILITY

 Viewing data is collected with user consent by the data service provider, ensuring strict privacy protection. Survey target televisions are distributed nationwide, allowing for detailed data collection by region.
Click here to inquire about the Japan TV Viewing Database